About AIXCLL
Built on Real Business Experience. Focused on Real Results.
AIXCLL was founded by Simon Dye, an experienced digital consultant and business owner who has been working with AI tools since 2020 — long before artificial intelligence became the dominant topic at every business conference and boardroom agenda.
Having built and run businesses across web development, digital marketing, and technology consultancy, the AIXCLL approach is firmly grounded in commercial reality. AI is only useful if it genuinely improves your sales, your profitability, or your operational efficiency. Everything we recommend is tested against that standard before we put our name to it.
We work with micro businesses and SMEs across all sectors throughout the UK. Our clients are business owners and managers who understand that AI is changing their world, want to get ahead of that change, but don't have the time or appetite to wade through the technical complexity. We bridge that gap — in plain English, with clear commercial logic.
Plain English, Always
We never use a technical term without explaining it in language any business owner can understand and act on.
Commercial First
Every recommendation connects back to sales, profit, or efficiency. We don't recommend AI for its own sake.
Honest Advice
If AI isn't the right answer for a specific problem, we'll say so. Our reputation matters more than any single engagement.
Practical Outcomes
We measure success by what changes in your business, not by the sophistication of the technology we deploy.
Simon Dye
Founder & AI Business Consultant
Digital consultant and business owner with over two decades of commercial experience. Working with AI tools since 2020. University-certified AI practitioner. Passionate about making AI genuinely useful for the businesses that need it most.